Shoe Dog: A Memoir by the Creator of NIKE


In 1962, fresh out of business school, phil knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from japan. Selling the shoes from the boot of his Plymouth, knight grossed $8000 in his first year. Today, nike's annual sales top $30 billion. In an age of start-ups, nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
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    AuthorPhil Knight
    BindingPaperback
    EAN9781471146725
    ISBN1471146723
    Height780 mm
    Length512 mm
    Width94 mm
    Weight62 g
    LanguageEnglish
    Language TypePublished
    MPN25572236
    Number Of Pages400
    Package Quantity1
    Part Number25572236
    Product GroupBook
    Publication Date2018-05
    PublisherSimon & Schuster
    StudioSimon & Schuster
    UPC001471146723
    Sales Rank396

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