Hooked: How to Build Habit-Forming Products


In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

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    AuthorNir Eyal
    BindingKindle Edition
    EISBN9780241971857
    FormatKindle eBook
    LanguageEnglish
    Language TypePublished
    Number Of Pages193
    Product GroupeBooks
    Publication Date2014-11-04
    PublisherPenguin
    Release Date2014-11-04
    StudioPenguin
    Sales Rank737

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          Bestsellers in Categories



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          Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in https://www.amazon.in/gp/rss/bestsellers/976390031/ref=zg_bs_976390031_rsslink, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

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          Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in https://www.amazon.in/gp/rss/bestsellers/976390031/ref=zg_bs_976390031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

          Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in https://www.amazon.in/gp/rss/bestsellers/976390031/ref=zg_bs_976390031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

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          Warning: DOMDocument::load(): Premature end of data in tag html line 6 in https://www.amazon.in/gp/rss/bestsellers/976390031/ref=zg_bs_976390031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

            New Releases in Categories



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            Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 60 and form in https://www.amazon.in/gp/rss/new-releases/976390031/ref=zg_bs_976390031_rsslink, line: 95 in /home/ashver/webapps/ashver/functions.php on line 4

            Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in https://www.amazon.in/gp/rss/new-releases/976390031/ref=zg_bs_976390031_rsslink, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

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            Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in https://www.amazon.in/gp/rss/new-releases/976390031/ref=zg_bs_976390031_rsslink, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

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              Bestsellers in Books



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              Warning: DOMDocument::load(): Opening and ending tag mismatch: input line 78 and div in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 79 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 60 and form in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 95 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 107 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 112 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Entity 'copy' not defined in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 116 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 119 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 123 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 40 and body in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag body line 27 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag meta line 11 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag meta line 9 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag head line 6 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

              Warning: DOMDocument::load(): Premature end of data in tag html line 6 in https://www.amazon.in/gp/rss/bestsellers/976389031/ref=zg_bs_976389031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): Opening and ending tag mismatch: link line 12 and head in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 26 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): Opening and ending tag mismatch: input line 78 and div in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 79 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 112 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): EntityRef: expecting ';' in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 123 in /home/ashver/webapps/ashver/functions.php on line 4

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                Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                Warning: DOMDocument::load(): Premature end of data in tag head line 6 in https://www.amazon.in/gp/rss/bestsellers/1318068031/ref=zg_bs_1318068031_rsslink, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

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                  Bestsellers in Smart Phones



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                  Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 60 and form in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 95 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 107 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 112 in /home/ashver/webapps/ashver/functions.php on line 4

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                  Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 119 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 123 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 40 and body in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag body line 27 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag meta line 11 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag meta line 9 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag head line 6 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                  Warning: DOMDocument::load(): Premature end of data in tag html line 6 in http://www.amazon.in/gp/rss/bestsellers/1805560031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Bestsellers in Basic Phones



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                    Warning: DOMDocument::load(): attributes construct error in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 58 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Couldn't find end of Start Tag input line 58 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 58 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Opening and ending tag mismatch: img line 68 and div in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 69 in /home/ashver/webapps/ashver/functions.php on line 4

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                    Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 60 and form in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 95 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 107 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 112 in /home/ashver/webapps/ashver/functions.php on line 4

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                    Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 119 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 123 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 40 and body in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag body line 27 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag meta line 11 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag meta line 9 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag head line 6 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                    Warning: DOMDocument::load(): Premature end of data in tag html line 6 in http://www.amazon.in/gp/rss/bestsellers/1805559031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Bestsellers in Accessories



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                      Warning: DOMDocument::load(): attributes construct error in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 58 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Couldn't find end of Start Tag input line 58 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 58 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: img line 68 and div in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 69 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: input line 78 and div in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 79 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 60 and form in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 95 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: form line 57 and div in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 98 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 107 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 112 in /home/ashver/webapps/ashver/functions.php on line 4

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                      Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 119 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): EntityRef: expecting ';' in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 123 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 40 and body in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Opening and ending tag mismatch: div line 38 and html in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 134 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag body line 27 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag meta line 11 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag meta line 9 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag meta line 8 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag meta line 7 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag head line 6 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4

                      Warning: DOMDocument::load(): Premature end of data in tag html line 6 in http://www.amazon.in/gp/rss/bestsellers/1389402031, line: 135 in /home/ashver/webapps/ashver/functions.php on line 4